How to Attract New Condo and Senior Community Living Owners
2 in 10 Americans (17%) live in a condo, apartment or senior living community. Now, you may think – okay, that’s nationwide, but what about here in Maine?
Interestingly, New England “condo”-type living has more than tripled since 1980. Condo living is defined as a large property complex comprised of individual units, where each unit is owned separately, but share “community property” that is controlled by the association management. These communities are gaining popularity and are steadily growing – in fact, construction of
multifamily units have been growing faster than construction of single-family homes, says the U.S. Census Bureau. There’s a building firm here in Maine that even specializes in designing, developing and building condo and senior living communities.
Because of this growth, this market is becoming even more competitive. Besides Maine being a terrific tourism destination, it has also become a highly desirable place to live and/or retire. You might be wondering – how do we set our condo or senior living community apart from all the folks who have a choice to live in one place over another? Well, they most certainly are looking strongly at the amenities each property offers as a major driving factor in their final decision. That means the old mentality of just putting an association name sign up and placing a gazebo in your community is over.
When it comes to attracting new homeowners, the amenities they are seeking most are outside. The landscape architecture of the property must stand out. Consider these ideas to give your property an added boost to retain current owners and attract new ones.
Outdoor living in style
Each evening, envision your neighbors cozying up next to a grand stone fireplace. If they feel like taking advantage of enjoying a warm or cool beverage on a Friday night with their friends and neighbors, they can enjoy it by the fire pit on the beautiful patio. Or, grab a book and relax under the pergola, surrounded by an English cottage-style garden.
Outdoor gaming and entertainment centers
Who wants to stay indoors during Maine’s beautiful summer evenings? Invite them outdoors to an entertainment area with a horseshoe pit, or a volleyball court. You haven’t lived until you’ve played croquet under the stars. Or encourage your owners to challenge their neighbors to bocce ball or a game of giant Jenga. Don’t have the kind of space necessary to create this area? You’ll be surprised what you can create in your common area, even with very little space.
Creative gates and bridges
Create an outdoor sanctuary for your owners where they can take a stroll over a bridge and stop to watch the fish swim in the pond. How lovely to pass through artistic gates on your way to visit a neighbor or when heading out for your morning walk. Build a bridge to a flower cutting garden or a water feature.
In Maine’s competitive condo and senior living market, think about how to grab customer attention with appealing outdoor amenities. Your landscape architecture needs to stand out in order to attract new condo owners. Give Seabreeze’s design experts a call if you want us to help you take your outdoor space to the next level!
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